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Calling Apex Web Services from PHP


Apex Code can be exposed as a Web Service and made available outside of your Salesforce environment (e.g. from a PHP page). This approach essentially lets you build a personal API into your Salesforce org and eliminates the need for calling...
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Poll Your Followers With a twtpoll


Engaging your followers is a simple way to add value to your Twitter account. Part of the beauty of Twitter is asking questions and getting answers. The ugly part of getting answers is compiling them....
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CRM Surges as Brands Demand Measurable Results


Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
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IBM's starting to get SaaSy


I had a great meeting this morning with the folks running the SaaS initiatives at IBM. They've put one of their very smart and connected people, Sean Poulley, in charge of their internal SaaS initiatives - he's a very experienced exec and business...
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Google AdSense Reports in Analytics


AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports. You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.  For more, check this...
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Research Question Mindmap Experiment


My project team is in the beginning stages of running some in-home research interviews right now, so I’ve been preparing the questions we want to ask and the activities we might want to try. I brainstormed, wrote lots of ideas down on stickies,...
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